Abstract
In an attempt to retain existing customers and gain new ones, smokeless tobacco (ST) manufacturers have introduced innovative products and marketing techniques. Cigarette manufacturers have now entered the ST market with similar objectives and strategies. This chapter addresses those innovations and how they must be understood in designing regulatory policy to discourage initiation of tobacco use in any form or, for persons who will not quit, to encourage a switch to putatively less-toxic forms. Types of ST products and the regional and demographic characteristics of use in the various markets are given. Innovations are evaluated for their effectiveness. These factors are discussed in terms of how they inform policy and regulatory strategies for an evolving market.
Original language | English |
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Title of host publication | Smokeless Tobacco Products |
Subtitle of host publication | Characteristics, Usage, Health Effects, and Regulatory Implications |
Publisher | Elsevier |
Pages | 7-38 |
Number of pages | 32 |
ISBN (Electronic) | 9780128181591 |
ISBN (Print) | 9780128181584 |
DOIs | |
Publication status | Published - 21 Jan 2020 |
Keywords
- Consumer perceptions
- Flavors
- Formulation
- Marketing
- Nicotine
- Prevalence of use
- Product design
- Retail sales
- Smokeless tobacco
- Tobacco industry