Smokeless tobacco product design and marketing: Targeting new populations in a changing regulatory environment

Vaughan W. Rees*, Olalekan A. Ayo-Yusuf, Richard J. O'Connor

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

In an attempt to retain existing customers and gain new ones, smokeless tobacco (ST) manufacturers have introduced innovative products and marketing techniques. Cigarette manufacturers have now entered the ST market with similar objectives and strategies. This chapter addresses those innovations and how they must be understood in designing regulatory policy to discourage initiation of tobacco use in any form or, for persons who will not quit, to encourage a switch to putatively less-toxic forms. Types of ST products and the regional and demographic characteristics of use in the various markets are given. Innovations are evaluated for their effectiveness. These factors are discussed in terms of how they inform policy and regulatory strategies for an evolving market.

Original languageEnglish
Title of host publicationSmokeless Tobacco Products
Subtitle of host publicationCharacteristics, Usage, Health Effects, and Regulatory Implications
PublisherElsevier
Pages7-38
Number of pages32
ISBN (Electronic)9780128181591
ISBN (Print)9780128181584
DOIs
Publication statusPublished - 21 Jan 2020

Keywords

  • Consumer perceptions
  • Flavors
  • Formulation
  • Marketing
  • Nicotine
  • Prevalence of use
  • Product design
  • Retail sales
  • Smokeless tobacco
  • Tobacco industry

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