The Effect of Exposure to Pro-Tobacco Advertising on Experimentation With Emerging Tobacco Products Among U.S. Adolescents

Israel T. Agaku, Olalekan A. Ayo-Yusuf

Research output: Contribution to journalArticlepeer-review

50 Citations (Scopus)

Abstract

Introduction. This study assessed the influence of exposure to pro-tobacco advertisements on experimentation with emerging tobacco products among U.S. adolescents aged ≥9 years, in Grades 6 to 12. Method. Data were obtained from the 2011 National Youth Tobacco Survey. Multivariate logistic regression was used to measure the association between experimentation with snus and e-cigarettes and exposure to pro-tobacco advertisements from three sources: over the Internet, in newspapers/magazines, and at retail stores. Results. After controlling for sociodemographic characteristics and current use of other tobacco products, the odds of experimenting with snus were 1.36 (95% confidence interval [CI] = 0.88-3.16), 2.03 (95% CI = 1.30-3.17), and 3.24 (95% CI = 2.07-5.07), among students exposed to one, two, or all three types of pro-tobacco advertisements, respectively, compared with those exposed to none. Similar results were obtained for e-cigarettes. Conclusion. Stronger restrictions on tobacco advertisements, in concert with increased tobacco taxes and warning about the dangers of tobacco, use may help reduce youth tobacco use.

Original languageEnglish
Pages (from-to)275-280
Number of pages6
JournalHealth Education and Behavior
Volume41
Issue number3
DOIs
Publication statusPublished - Jun 2014
Externally publishedYes

Keywords

  • adolescents
  • advertisements
  • electronic cigarettes
  • smokeless tobacco
  • snus
  • tobacco

Fingerprint

Dive into the research topics of 'The Effect of Exposure to Pro-Tobacco Advertising on Experimentation With Emerging Tobacco Products Among U.S. Adolescents'. Together they form a unique fingerprint.

Cite this